BUSINESS STRATEGY/MESSAGING Question 1 * Let’s get very detailed on who your audience is. • What brands are they really attracted to? What age are they? Sex? Income? Type of business? Type of personality? Income? • If you have multiple audiences, you can segment them into Audience #1 , #2, etc. Example: middle and upper-class women 25-35 who are young professionals or young moms. They care about how they look and what they are putting into their body. They want personal attention and are willing to spend $500-$1,000/month on someone who will take the time to make a personal nutrition plan for them. Question 2 * What do your customers want as related to your service? • Try and pare it down to one single focus that helps them on a primitive level (ex. survival, saving money, saving time, gaining status, etc.). Example: I want to look and feel noticeably healthier Question 3 * What are the external, internal, and philosophical problems you’re solving for your audience? Example: External: (I need a nutrition coach to help me eat well) Internal: (I want to find a diet that will help me look good and feel healthy) Philosophical: (ex. Everyone deserves to work with a nutrition coach who will them look and feel your best) Question 4 * What is the one main villain causing your audience to have this internal struggle? Example: Question 5 * What are some ways you show your audience empathy? Do you understand their struggles? Do you know the issues they are facing? Do you feel like no one should have to deal with this problem? Question 6 * We understand how it feels... We know how important… Like you, we are frustrated by… Example: We know what it’s like to feel overwhelmed about eating healthfully. Question 7 * What are some ways you can show authority? Do you want to continue showing logos and testimonials? Can you do a count of how many people you’ve helped? Any compelling statistics, awards, or amazing testimonials? Example: We’ve helped over 200 women take practical health steps to transform their body. Question 8 * Can you break your process into 3 simple steps? This makes it easier for your audience to understand how easy it is to work with or buy from you to achieve their vision of success. Example: 1. Contact us using the form on our website 2. Book an intro call 3. We’ll decide which coaching package is right for you Question 9 * What are some positive outcomes your customers can have after working with you? Anything people commonly say in testimonials or comments? Are there any outcomes that would be specific to one of your services? Example: You will be able to confidently make great nutrition choices and achieve your fitness goals. Question 10 * What are some risks/failures they may face if they don’t work with you/buy from you? If they work with or buy from someone else? Example: • You can’t afford not to invest in your health. • Don’t risk working with a nutrition coach who won’t take the time to create a personal plan for you. Thank you!
