PRESS RELEASES Question 1 * Does it have any news value? Please make sure that one of the following applies • Is it timely/recent? • Will it impact the intended audiences? • Is it happening in your town or nearby? • Will impact or change lives? Does your story pass the "so what" test? • Is the story unusual in any way? • Is there any conflict? • Any aspect of human interest? • Does the story contain any prominent people? Celebrity figure? Local heroes? Question 2 * Do you have any quotes? Question 3 * Who is your audience? Question 4 * Do you have any pictures/images/graphics or would you like me to find or create them? Thank you!