SOCIAL MEDIAGetting To The Heart Of Your Purpose Question 1 * What is your purpose on social media? Question 2 * What is your brand’s objective? Question 3 * What do you hope to achieve using social media? How will you know you’ve achieved it? Question 4 * What’s the biggest barrier to your success on social media? Question 5 * How does social media fit into your growth plan? Thank you! Who is your audience & where do they hang out? Question 1 * Describe your target audience. Who are they? Question 2 * What social platforms do they use? Question 3 * How does your brand engage them? Thank you! What is your brand all about? Question 1 * Describe your brand voice. Question 2 * What is the main message your brand is trying to communicate? Question 3 * What makes your brand different from others? Thank you! What type of content fills your calendar? Question 1 * What resources do you have available for content creation? Question 2 * What is your workflow process for content from inception to publication? Question 3 * How often do you want to publish new content to your profiles? Question 4 * What social profiles are you maintaining? Question 5 * What profiles do you have and on which networks? Question 6 * Do you want to provide customer service on social media? If so, on which platform and from which profile? Thank you! Getting into the tech and analysis Question 1 * How do you intend to measure return on investment (ROI)? Question 2 * How does social media fit into your sales funnel or buyer’s journey? Question 3 * What is working for you (and not working) right now? And what have you tried in the past? Question 4 * What are your expectations? Question 5 * What do you expect from me as your account manager? Question 6 * What reports do you want to see and how often? Question 7 * Who is the person I should contact? Thank you!
